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We Listened to Limp Bizkit and We Lost

by mr. hipster February 28, 2016
February 28, 2016
Three Dollar Bill Y'all
97

Limp BizkitLimp Bizkit somehow plays into my past. I mean we all had to put up with Fred Durst and the obnoxious swarm of rapcore shitheads he spawned, but they actually and totally played into my everyday work life. I was a publicity coordinator at Interscope back in 1997 when the Bizkit’s album, Three Dollar Bill Y’all, dropped. My job mainly consisted of clipping articles out of skate and metal magazines in which our artists appeared, setting up photo shoots, answering phones, yelling at road managers to get their hung-over artists to interviews and arranging travel and doing expense reports for my boss. This was before good cell phones, and the Internet was primarily made up of chat rooms and little else. We had email, thank god, but people were still novices in its usage and often ended up sending x-rated jokes to the entire global corporation rather than their friend in the promotions department. It was a weekly occurrence and one that at least two people in the company frowned upon.

So, back to Limp Bizkit. My boss went out and met the fellas in an attempt to figure out what to do with them. It’s the job of the publicist to put the best public face on a band that they can. Short of that, it’s the publicist’s job to make something up or conjure something that makes the artist in question seem interesting or mysterious or dangerous or whatever they can come up with to make the press, and therefore the public, care about the band. Talent, often, plays very little part in why or how bands get famous — or at least back then. Remember, this was the day and age before the proliferation of online media and there was no social media at all. Influential blogs and vlogs and anything resembling online content was still years away. In fact, the word “weblog” wasn’t even invented until December of that year. Web pages, if they could even be called that, looked like absolute shit. And they loaded about as fast. So where did people turn to hear about new music and get the opinion of music opinion makers? Well, you had the radio, of course. And then you had the print media like Rolling Stone and SPIN and some alternative magazines and ‘zines. And, of course, you had MTV. Yes, the “M” in MTV stands for “music,” and at one point in their history, a long, long time ago, they played music videos. So that meant that these outlets, these few mainstream and widely distributed outlets, held a lot of sway over what the general public saw and heard. Piss any of them off and you could suffer the consequences of a media blackout. Your band would receive a negative review telling consumers to stay the hell away, or, worse yet, not get any coverage at all. Piss off the radio guys or the MTV guys and there was no distribution of the band’s music outside of going to Tower Records and listening to a CD at the listening station and buying it — or taping it off your friend. There was another thing that could happen to a band, too. Something that you hear a lot from bands in the 80s and 90s before we moved to an on-demand society: the record label themselves could put out your record and put absolutely no promotion behind it. That was as good as being shelved. No promotion, no pr, meant that you had to relentlessly play shows and rely mostly on word-of-mouth and lucky breaks. But, again, living in a society that was not yet connected by the Internet or the regular and easy use of email, text or cell phones, the general public couldn’t be relied upon to spread the word by themselves.

Ok, now back to Limp Bizkit, I swear. My boss went and met the guys. And, not surprisingly, Fred Durst was a giant douchebag to her. He said something sexist to her, no doubt, and pissed her off to the point that she came back from the meeting and decided she wanted nothing to do with the band. However, it was her job to promote the band, as they were signed to the label. This band that wasn’t quite rock and wasn’t [at all] rap. This hybrid that had none of the charm of a Chili Peppers and a bad attitude that rubbed everyone the wrong way and seemed to aim right at the heart of everything that was wrong with a redneck shitheel trying to appropriate black culture while still driving a pickup truck to Lake Havasu with a No Fear sticker on the back to drink bad beer with the fat white dudes in wife-beaters. It screamed fail. So it was never clear to me, after hearing her beg off the project, whether she was truly offended by his behavior or if she saw the future and didn’t see Fred Durst’s stupid face in it. Whatever the case, she failed in the short-term, but ultimately had the last laugh.

Limp Bizkit became the new shiz. But not through the usual efforts that of the major-label machine. Durst and his brand of bratty machismo was a publicity engine in and of itself. By sheer force of will, he took what in retrospect is one of the most annoying and horrendous trends in music and turned it into industry. He tapped into something that no publicist and no label could have seen; the need for bored white suburban youth to have something for themselves. Bored, not-too-bright boys who hadn’t yet been exposed to hip-hop (or were too far away from the world in which it took place) and had had it with their parent’s rock and roll and recognized in Limp Bizkit the anger and the energy (and the aggressive misogyny) that they so desperately craved. And Durst gave it to them in spades. And in doing so won the day. And the week. And the month. And, for the most part, a large part of the last couple years of the 90s. Durst got label deals and film deals and was crowned a taste-maker. In retrospect it’s all a bunch of bandwagon-jumping and industry panic that they had somehow been blindsided by a trend that they hadn’t seen coming, outdone at their own game by an honestly hard-working band that took what on the surface seemed despicable and turned it into gold. They weren’t going to not be in the Limp Bizkit business again.

Three Dollar Bill Y'allThing is, I listen to Three Dollar Bill Y’all now in 2016 and it’s a piece-of-shit record. We look back on the amazing rise and precipitous fall of Fred Durst, record and film executive, and we realize that despite the self-produced hype and the subsequent storm, that ultimately the professionals were right. We bought into Limp Bizkit as an idea way back when. Because Durst told us it was the new new. And then a stunned and confused media machine did the same. And eventually we all bought into it. And then we didn’t. And to some extent the guy became a joke and then a pariah because, well, we came to our senses. Because, as I’ve said on this site a million or so times, very little of substance comes out of Florida. Especially Jacksonville.

Limp BizkitRoss Robinson
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      February 27, 2025

      Concert Reviews
      The Dirty Nil @ White Eagle Hall

      January 26, 2025

      Concert Reviews
      The Beths @ White Eagle Hall

      September 26, 2024

      Concert Reviews
      Pearl Jam @ MSG

      September 9, 2024

      Concert Reviews
      Cloud Nothings @ (Le) Poisson Rouge

      May 15, 2024

      Concert Reviews
      Band of Horses @ The Wellmont Theater

      February 13, 2024

  • Movies
    • Movie Reviews
      Mickey 17

      July 22, 2025

      Movie Reviews
      Mountainhead

      July 4, 2025

      Movie Reviews
      Fountain of Youth

      June 24, 2025

      Movie Reviews
      A Different Man

      June 10, 2025

      Movie Reviews
      Problemista

      May 22, 2025

      Movie Reviews
      Flipside

      May 4, 2025

      Movie Reviews
      The Gorge

      March 2, 2025

  • Books
    • Book Reviews
      Trust

      June 19, 2025

      Book Reviews
      Razorblade Tears

      May 24, 2025

      Book Reviews
      The Plot

      March 14, 2025

      Book Reviews
      Maximum Bob

      February 17, 2025

      Book Reviews
      The Sympathizer

      January 6, 2025

      Book Reviews
      The Zone of Interest

      July 12, 2024

      Book Reviews
      Klara and the Sun

      April 13, 2024

  • Podcasts
    • Podcast Reviews
      The Wedding Scammer

      March 1, 2025

      Podcast Reviews
      Search Engine

      November 27, 2024

      Podcast Reviews
      Hysterical

      August 30, 2024

      Podcast Reviews
      60 Songs That Explain the ’90s

      March 31, 2024

      Podcast Reviews
      Otherworld

      February 29, 2024

      Podcast Reviews
      Behind the Bastards

      February 13, 2024

      Podcast Reviews
      Time Crisis

      January 26, 2024

  • Booze & Grub
    • Booze & Grub ReviewsBooze & Grub: NYCBooze & Grub: NJThe NYC Booze & Grub GraveyardThe NJ Booze & Grub Graveyard
      Booze & Grub Reviews
      Tinga Fresh Mexican & BBQ

      July 23, 2025

      Booze & Grub Reviews
      Falafel Hut

      July 12, 2025

      Booze & Grub Reviews
      McDonald’s (West Village)

      July 10, 2025

      Booze & Grub Reviews
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews: NYC
      McDonald’s (West Village)

      July 10, 2025

      Booze & Grub Reviews: NYC
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews: NYC
      Westville Hudson

      April 25, 2025

      Booze & Grub Reviews: NYC
      Five Guys – Midtown West

      January 25, 2025

      Booze & Grub Reviews: NYC
      Jaz Indian Cuisine

      December 23, 2024

      Booze & Grub Reviews: NYC
      Just Salad – Hudson Square

      November 13, 2024

      Booze & Grub Reviews: NJ
      Tinga Fresh Mexican & BBQ

      July 23, 2025

      Booze & Grub Reviews: NJ
      Falafel Hut

      July 12, 2025

      Booze & Grub Reviews: NJ
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews: NJ
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews: NJ
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews: NJ
      Oso Felipe

      June 6, 2025

      The NYC Booze & Grub Graveyard
      NYC Booze & Grub Graveyard: Gone Before Their…

      August 9, 2022

      The NYC Booze & Grub Graveyard
      The Press Box Restaurant & Pub

      August 3, 2021

      The NYC Booze & Grub Graveyard
      Natureworks – Midtown

      May 6, 2021

      The NYC Booze & Grub Graveyard
      The National Bar & Dining Rooms

      April 10, 2021

      The NYC Booze & Grub Graveyard
      Hillstone – Midtown

      March 5, 2021

      The NYC Booze & Grub Graveyard
      Connolly’s Pub & Restaurant – 5th Ave.

      February 12, 2021

      The NJ Booze & Grub Graveyard
      NJ Booze & Grub Graveyard: Gone Before Their…

      July 21, 2024

      The NJ Booze & Grub Graveyard
      Scala del Nonna

      February 15, 2023

      The NJ Booze & Grub Graveyard
      Diesel & Duke – Montclair

      January 30, 2023

      The NJ Booze & Grub Graveyard
      Ruthie’s Bar-B-Q & Pizza

      September 14, 2021

      The NJ Booze & Grub Graveyard
      Junior’s Cheesesteaks & Shakes

      December 21, 2020

      The NJ Booze & Grub Graveyard
      Vanillamore

      June 13, 2020

  • Randomness
    • Travel Reviews
    • Video Game Reviews
    • Product Reviews
    • Odd Finds
    • Diary