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Good Commercial: JUBLIA “Dad’s Toenails”

by mr. hipster February 20, 2023
February 20, 2023
JUBLIA - Dad's Toenails
98
JUBLIA Dad's Toenails

How does one talk about toenail fungus in a non-clinical way? Or in a non-disgusting way? After all, we don’t necessarily know how to spot toenail fungus. Nor do we want to be lectured about it while we’re eating and trying to watch an episode of Maury. And, look, this isn’t an uncommon thing, foot fungus. Nor is it an uncommon thing for dudes to ignore pretty obvious health concerns. Especially ones that don’t impact their day to day.

Enter children. Your wife may not say shit about your gnarly toes. Even your buddies, who are subject to your penchant for wearing flip flops whenever you’re not in the office, will just look the other way. But damn if a kid won’t check out your broke-ass feet and make a comment. Because that’s what kids do. Point out flaws and stuff. A stray nose hair. Saggy drawers. Bald spot. Rough elbows. Whatever it is, they’ll spot it and tell you about it. Usually with as much eye-rolling and disdain as possible. So it’s with great humor that we watch this lazy-ass dude’s daughter point out his puffy toe and call in reinforcements in the form of a mom to solve the problem that he clearly thinks isn’t a problem. Because, again, men feel like the best way to take care of anything medical or troublesome is to ignore it and hope it just resolves itself.

The dude in this particular spot seems incredibly… Canadian. The daughter also has a weird hint of an accent that I can’t quite place. Whatever the case, Canadian or not, there is something strangely calm and comedic about their delivery. Honestly, not unlike that country as a whole. And the interweaving of the deadpan on-screen doctor is a much better approach than the usual voiceover telling you what toenail fungus is and how it can affect you. Or the stupid animated snot monsters or whatever are in most of these goofy commercials. She acts as both the doctor and the scold in this instance, basically calling this lazy-ass dad a moron and warning him that his laziness will lead to his dear daughter also contracting foot fungus if he doesn’t do something about it. But in the driest Canadian way possible.

He’s left contemplating her advice, and for the first time in his life actually considering a another human being besides himself, or whatever hockey player’s highlights he’s watching on his tablet while ignoring his family. And his gross toenails. Good on you JUBLIA for treating us to a quick little lesson in self-care and letting us know that even the most benign things can lead to utter catastrophe if left untreated. Ok, maybe not that last part, but it is a nice, compact way to message that innocuous isn’t always innocuous. And that perhaps you don’t know everything about everything. And maybe it’s ok to pay attention to your hygiene, even if you’re a middle-aged man who just wants to kick back with no interruptions while you’re online shopping for the perfect grill brush.

Good Commercial
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      Book Reviews
      The Zone of Interest

      July 12, 2024

      Book Reviews
      Klara and the Sun

      April 13, 2024

  • Podcasts
    • Podcast Reviews
      The Wedding Scammer

      March 1, 2025

      Podcast Reviews
      Search Engine

      November 27, 2024

      Podcast Reviews
      Hysterical

      August 30, 2024

      Podcast Reviews
      60 Songs That Explain the ’90s

      March 31, 2024

      Podcast Reviews
      Otherworld

      February 29, 2024

      Podcast Reviews
      Behind the Bastards

      February 13, 2024

      Podcast Reviews
      Time Crisis

      January 26, 2024

  • Booze & Grub
    • Booze & Grub ReviewsBooze & Grub: NYCBooze & Grub: NJThe NYC Booze & Grub GraveyardThe NJ Booze & Grub Graveyard
      Booze & Grub Reviews
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews
      Oso Felipe

      June 6, 2025

      Booze & Grub Reviews
      Mambo Cuban Restaurant & Lounge Harrison

      May 23, 2025

      Booze & Grub Reviews: NYC
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews: NYC
      Westville Hudson

      April 25, 2025

      Booze & Grub Reviews: NYC
      Five Guys – Midtown West

      January 25, 2025

      Booze & Grub Reviews: NYC
      Jaz Indian Cuisine

      December 23, 2024

      Booze & Grub Reviews: NYC
      Just Salad – Hudson Square

      November 13, 2024

      Booze & Grub Reviews: NYC
      Quality Pizza Co. Midtown

      September 10, 2024

      Booze & Grub Reviews: NJ
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews: NJ
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews: NJ
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews: NJ
      Oso Felipe

      June 6, 2025

      Booze & Grub Reviews: NJ
      Mambo Cuban Restaurant & Lounge Harrison

      May 23, 2025

      Booze & Grub Reviews: NJ
      SGD Dubu So Gong Dong Tofu & BBQ…

      May 9, 2025

      The NYC Booze & Grub Graveyard
      NYC Booze & Grub Graveyard: Gone Before Their…

      August 9, 2022

      The NYC Booze & Grub Graveyard
      The Press Box Restaurant & Pub

      August 3, 2021

      The NYC Booze & Grub Graveyard
      Natureworks – Midtown

      May 6, 2021

      The NYC Booze & Grub Graveyard
      The National Bar & Dining Rooms

      April 10, 2021

      The NYC Booze & Grub Graveyard
      Hillstone – Midtown

      March 5, 2021

      The NYC Booze & Grub Graveyard
      Connolly’s Pub & Restaurant – 5th Ave.

      February 12, 2021

      The NJ Booze & Grub Graveyard
      NJ Booze & Grub Graveyard: Gone Before Their…

      July 21, 2024

      The NJ Booze & Grub Graveyard
      Scala del Nonna

      February 15, 2023

      The NJ Booze & Grub Graveyard
      Diesel & Duke – Montclair

      January 30, 2023

      The NJ Booze & Grub Graveyard
      Ruthie’s Bar-B-Q & Pizza

      September 14, 2021

      The NJ Booze & Grub Graveyard
      Junior’s Cheesesteaks & Shakes

      December 21, 2020

      The NJ Booze & Grub Graveyard
      Vanillamore

      June 13, 2020

  • Randomness
    • Travel Reviews
    • Video Game Reviews
    • Product Reviews
    • Odd Finds
    • Diary