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Good Commercial: GEICO “Tag Team Helps With Dessert”

by mr. hipster March 15, 2021
March 15, 2021
Whoomp There It Is
80

Whoomp There It IsWe’ve been watching GEICO limp along with that stupid Gecko for what feels like a million years at this point. So why not try something different and aim straight for the Gen X sweet spot with the big-dancing nostalgia of Tag Team’s 1993 smash cross-over hit, “Whoomp! (There It Is).” Not to be confused with 95 South’s similarly titled, but way more Southern, “Whoot, There It Is.” GEICO apparently knows its audience. An audience that doesn’t care about Australian amphibians. Or British reptiles. Or whatever that tired mascot is.

What we Gen Xers secretly crave in life is catchy party rap from the 90s. And as a generation who both need home and auto insurance and have children who are just now hitting driving age, GEICO is, with this commercial, appealing to both our nostalgia and our childrens’ embarrassment over our nostalgia. Because they consider our nostalgia corny shit. All of which plays out in this fun little slice-of-life view into your typical family situation. And random celebs showing up our kitchens. Which, oddly, seems to be a thing that happens more than you’d think.

To add to the musical nostalgia, the creators of the commercial also bring in my total senior-year-of-high-school-freshman-year-of-college dance move, the Kid ‘n Play. And, let me tell you, that shit worked like a charm at proms and frat parties. Of course that was only when I had a partner with whom to bump feet and lock ankles. Otherwise I was totally doing The Running Man with the single, and sometimes the double, hand wave. Granted, I was often times drunk, so perhaps it worked less than I thought it did. Because who doesn’t love a sweaty white boy doing his best trendy hip-hop dance? Those were lonely times.

But despite my groovy moves not working, I have fond memories. Fond memories that make Hipster Jr. and Hipster Jr. Jr. roll their eyes all the way back in their heads. My tales of splashing around on beer-soaked linoleum between spinning hip-hop CDs at open frat parties. Tales probably not appropriate for a teen and tween, but I’m not much of a parent. Just like Tasha (Nicci Carr, who looks to have been in an episode of the Atlanta!) in this commercial. A woman who is apparently making dessert before school in the morning. And allowing two strange men to touch said food. I mean, rather than run, she starts doing her mom moves and really getting into it. Not exactly parent of the year material.

Because the entirety of the cast has no lines, they must all face act. And all three — mom, dad and daughter (Amathyst Davis, who was also in an awesome episode of Atlanta) — just give the perfect looks. Mom, at first doesn’t know what to make of these two joyous men doing a Weird Al ice cream-themed “Scoop! There it is” version of their iconic song in her kitchen. But then as soon as she realizes these are two of the friendliest-looking dudes you’ve ever seen, and it clicks in that they’re hitting her 90s pleasure center with their music, her demeanor changes, and she’s just over the moon about it. Enter dad and daughter, who look to be getting ready to leave for work/school. Dad has the same look as his wife, Tasha, first had. But, just like her, is soon overtaken with the joy being beamed into the world by these two men, who are apparently named Cecil Glenn and Steve Gibson. But, collectively, as Tag Team.

Their daughter, of course, sees her parents revert back to their 1993 selves and is appalled. She’s not used to seeing her parents footloose and fancy free. She hates the joy in their eyes. She hates the fun they’re having. She hates that she’s just a bitter, angsty teenager and her parents are actually enjoying themselves for once. Sorry, probably projecting a little there. But, mostly, she’s just disgusted at their childishness. Which is exactly what this song and this commercial conveys. Which is great. So instead of joining in, she realizes the absurdity of the whole thing, looks at her parents as if they’ve lost their minds and turns on her heels and jets. Just as a child would.

So, maybe it’s my bias showing. But I can’t help but smile every single time this commercial is on. And it’s on a lot. A love pun songs. I love party rap. I love the actors and the job they do in the commercial. But, mostly, I just appreciate the unabashed zeal with which this thing comes at you. Shit, when’s the last time an ad made you feel good? And not in a cynical way, either. I mean, there’s clearly an appeal here for a group of people with insurance money to spend. But I’m cool with it.

Good Commercial
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      The Get Up Kids @ Starland Ballroom

      February 27, 2025

      Concert Reviews
      The Dirty Nil @ White Eagle Hall

      January 26, 2025

      Concert Reviews
      The Beths @ White Eagle Hall

      September 26, 2024

      Concert Reviews
      Pearl Jam @ MSG

      September 9, 2024

      Concert Reviews
      Cloud Nothings @ (Le) Poisson Rouge

      May 15, 2024

      Concert Reviews
      Band of Horses @ The Wellmont Theater

      February 13, 2024

  • Movies
    • Movie Reviews
      Mountainhead

      July 4, 2025

      Movie Reviews
      Fountain of Youth

      June 24, 2025

      Movie Reviews
      A Different Man

      June 10, 2025

      Movie Reviews
      Problemista

      May 22, 2025

      Movie Reviews
      Flipside

      May 4, 2025

      Movie Reviews
      The Gorge

      March 2, 2025

      Movie Reviews
      A Real Pain

      January 31, 2025

  • Books
    • Book Reviews
      Trust

      June 19, 2025

      Book Reviews
      Razorblade Tears

      May 24, 2025

      Book Reviews
      The Plot

      March 14, 2025

      Book Reviews
      Maximum Bob

      February 17, 2025

      Book Reviews
      The Sympathizer

      January 6, 2025

      Book Reviews
      The Zone of Interest

      July 12, 2024

      Book Reviews
      Klara and the Sun

      April 13, 2024

  • Podcasts
    • Podcast Reviews
      The Wedding Scammer

      March 1, 2025

      Podcast Reviews
      Search Engine

      November 27, 2024

      Podcast Reviews
      Hysterical

      August 30, 2024

      Podcast Reviews
      60 Songs That Explain the ’90s

      March 31, 2024

      Podcast Reviews
      Otherworld

      February 29, 2024

      Podcast Reviews
      Behind the Bastards

      February 13, 2024

      Podcast Reviews
      Time Crisis

      January 26, 2024

  • Booze & Grub
    • Booze & Grub ReviewsBooze & Grub: NYCBooze & Grub: NJThe NYC Booze & Grub GraveyardThe NJ Booze & Grub Graveyard
      Booze & Grub Reviews
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews
      Oso Felipe

      June 6, 2025

      Booze & Grub Reviews
      Mambo Cuban Restaurant & Lounge Harrison

      May 23, 2025

      Booze & Grub Reviews: NYC
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews: NYC
      Westville Hudson

      April 25, 2025

      Booze & Grub Reviews: NYC
      Five Guys – Midtown West

      January 25, 2025

      Booze & Grub Reviews: NYC
      Jaz Indian Cuisine

      December 23, 2024

      Booze & Grub Reviews: NYC
      Just Salad – Hudson Square

      November 13, 2024

      Booze & Grub Reviews: NYC
      Quality Pizza Co. Midtown

      September 10, 2024

      Booze & Grub Reviews: NJ
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews: NJ
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews: NJ
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews: NJ
      Oso Felipe

      June 6, 2025

      Booze & Grub Reviews: NJ
      Mambo Cuban Restaurant & Lounge Harrison

      May 23, 2025

      Booze & Grub Reviews: NJ
      SGD Dubu So Gong Dong Tofu & BBQ…

      May 9, 2025

      The NYC Booze & Grub Graveyard
      NYC Booze & Grub Graveyard: Gone Before Their…

      August 9, 2022

      The NYC Booze & Grub Graveyard
      The Press Box Restaurant & Pub

      August 3, 2021

      The NYC Booze & Grub Graveyard
      Natureworks – Midtown

      May 6, 2021

      The NYC Booze & Grub Graveyard
      The National Bar & Dining Rooms

      April 10, 2021

      The NYC Booze & Grub Graveyard
      Hillstone – Midtown

      March 5, 2021

      The NYC Booze & Grub Graveyard
      Connolly’s Pub & Restaurant – 5th Ave.

      February 12, 2021

      The NJ Booze & Grub Graveyard
      NJ Booze & Grub Graveyard: Gone Before Their…

      July 21, 2024

      The NJ Booze & Grub Graveyard
      Scala del Nonna

      February 15, 2023

      The NJ Booze & Grub Graveyard
      Diesel & Duke – Montclair

      January 30, 2023

      The NJ Booze & Grub Graveyard
      Ruthie’s Bar-B-Q & Pizza

      September 14, 2021

      The NJ Booze & Grub Graveyard
      Junior’s Cheesesteaks & Shakes

      December 21, 2020

      The NJ Booze & Grub Graveyard
      Vanillamore

      June 13, 2020

  • Randomness
    • Travel Reviews
    • Video Game Reviews
    • Product Reviews
    • Odd Finds
    • Diary