Ah, the power of cheese. We love it on burgers, on pizza, even on top of chips with some sour cream and guacamole. The real question is: is Kraft American cheese really cheese? Its slightly rubbery texture makes for more fun than one would imagine. Very small kids can chew a couple holes in it and wear it as a mask for Halloween. It makes good replacement Colorforms. And (how we never discovered this we’ll never know) it sticks to human skin like static cling, making for a really fun game of toss the cheese at your buddy.

Here are a couple of dudes playing this new fun game at a Jersey shore house a couple years ago. It’s amazing the things you discover when drinking beer in the hot sun.

throwing cheese