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Bad Commercial: Pedialyte “When Dehydration Gets Real”

by mr. hipster April 26, 2020
April 26, 2020
Pedialyte
91
Pedialyte

As one of the only people in America who watches commercials, I like to highlight those that strike me as either great examples or horrible examples of the medium. While I work in the industry that makes ads, I don’t myself have anything to do with their creation. So I am hardly a professional. But on occasion — mostly while watching HGTV live on broadcast television — I run across a commercial that is so awful, it just needs to be elevated and shamed.

Such is the case with this fifteen-second spot for Pedialyte entitled “When Dehydration Gets Real.” How, you may ask, can something advertising what amounts to baby and children’s Gatorade offend me enough to rise to this level? Well, it’s when they put that baby drink in the hands of an adult who is then a total and complete dick to his little daughter. And the manufacturers of said product somehow think this is funny and would make me want to down what honestly looks like a plastic bottle of saturated urine.

I do feel like they made a small edit to the original version of this commercial that makes it a little less bad, but it still sucks. In the original version there’s just this dude sitting by an open fridge looking just like any of us would after a late night of heavy drinking and booting until our guts screamed mercy. So when he basically verbally abuses his adorable little daughter later on, it’s especially egregious. Drunk ornery guy is mean to small blonde girl.

They now tacked on a quick shot of that same dude leaving the bathroom, rubbing his belly with the toilet flushing in the background. I suppose we’re to assume now that he has the stomach flu and not a case of Jack Daniels. Though this original theory is not entirely debunked because of the edit. Though I suppose many, like me, thought the worst and some post-media-buy focus group mentioned a hungover parent being an asshole to his kid wasn’t a great look. And, of course, there’s the whole online community of Pedialyte truthers who swear by its hangover recuperative powers. Who knows.

Anyhow, the real issue with the commercial is the way the guy treats his daughter. She comes upon him slumped on the floor next to an open fridge door (like any drunk asshole might find himself in the middle of the night) and says to him, about the Pedialyte he is chugging like a fiend, “Hey, that’s mine.” Totally a thing a kid might say.

And the guy, in the snarkiest of possible ways, looks at his daughter, who has seemingly wandered downstairs in the middle of the night for we know not what, and responds, “I’ll buy you a pony.” And then proceeds to blow her off and go back to chugging his bottle of piss. Now, it’s a terrible line and not well done, but upon my 50th viewing I’m starting to think that most of the fault is on the actor and/or the director who told him to deliver the line the way he did. It’s not a cute line delivered with warmth; he’s a total and complete dick. It would be as though some adorable little girl says to her dad, “Daddy, I love you.” And he replies, “Yeah, tell it to somebody who cares.” And then goes back to cleaning his gun.

I imagine that the core audience for Pedialyte is mothers with babies and small children. So perhaps this is their attempt to bring in the bro audience by selling it as a hangover cure. But if that were the case, why make the dude a father? And why make him such a shit? It seems some agency gave Abbott (the company that makes the product) bad advice here and tried to have it both ways. Or perhaps it’s exactly what they wanted to do, and their target was douchebag dads who act like babies.

Bad Commercial
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      July 4, 2025

      Movie Reviews
      Fountain of Youth

      June 24, 2025

      Movie Reviews
      A Different Man

      June 10, 2025

      Movie Reviews
      Problemista

      May 22, 2025

      Movie Reviews
      Flipside

      May 4, 2025

      Movie Reviews
      The Gorge

      March 2, 2025

  • Books
    • Book Reviews
      Trust

      June 19, 2025

      Book Reviews
      Razorblade Tears

      May 24, 2025

      Book Reviews
      The Plot

      March 14, 2025

      Book Reviews
      Maximum Bob

      February 17, 2025

      Book Reviews
      The Sympathizer

      January 6, 2025

      Book Reviews
      The Zone of Interest

      July 12, 2024

      Book Reviews
      Klara and the Sun

      April 13, 2024

  • Podcasts
    • Podcast Reviews
      The Wedding Scammer

      March 1, 2025

      Podcast Reviews
      Search Engine

      November 27, 2024

      Podcast Reviews
      Hysterical

      August 30, 2024

      Podcast Reviews
      60 Songs That Explain the ’90s

      March 31, 2024

      Podcast Reviews
      Otherworld

      February 29, 2024

      Podcast Reviews
      Behind the Bastards

      February 13, 2024

      Podcast Reviews
      Time Crisis

      January 26, 2024

  • Booze & Grub
    • Booze & Grub ReviewsBooze & Grub: NYCBooze & Grub: NJThe NYC Booze & Grub GraveyardThe NJ Booze & Grub Graveyard
      Booze & Grub Reviews
      Falafel Hut

      July 12, 2025

      Booze & Grub Reviews
      McDonald’s (West Village)

      July 10, 2025

      Booze & Grub Reviews
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews: NYC
      McDonald’s (West Village)

      July 10, 2025

      Booze & Grub Reviews: NYC
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews: NYC
      Westville Hudson

      April 25, 2025

      Booze & Grub Reviews: NYC
      Five Guys – Midtown West

      January 25, 2025

      Booze & Grub Reviews: NYC
      Jaz Indian Cuisine

      December 23, 2024

      Booze & Grub Reviews: NYC
      Just Salad – Hudson Square

      November 13, 2024

      Booze & Grub Reviews: NJ
      Falafel Hut

      July 12, 2025

      Booze & Grub Reviews: NJ
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews: NJ
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews: NJ
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews: NJ
      Oso Felipe

      June 6, 2025

      Booze & Grub Reviews: NJ
      Mambo Cuban Restaurant & Lounge Harrison

      May 23, 2025

      The NYC Booze & Grub Graveyard
      NYC Booze & Grub Graveyard: Gone Before Their…

      August 9, 2022

      The NYC Booze & Grub Graveyard
      The Press Box Restaurant & Pub

      August 3, 2021

      The NYC Booze & Grub Graveyard
      Natureworks – Midtown

      May 6, 2021

      The NYC Booze & Grub Graveyard
      The National Bar & Dining Rooms

      April 10, 2021

      The NYC Booze & Grub Graveyard
      Hillstone – Midtown

      March 5, 2021

      The NYC Booze & Grub Graveyard
      Connolly’s Pub & Restaurant – 5th Ave.

      February 12, 2021

      The NJ Booze & Grub Graveyard
      NJ Booze & Grub Graveyard: Gone Before Their…

      July 21, 2024

      The NJ Booze & Grub Graveyard
      Scala del Nonna

      February 15, 2023

      The NJ Booze & Grub Graveyard
      Diesel & Duke – Montclair

      January 30, 2023

      The NJ Booze & Grub Graveyard
      Ruthie’s Bar-B-Q & Pizza

      September 14, 2021

      The NJ Booze & Grub Graveyard
      Junior’s Cheesesteaks & Shakes

      December 21, 2020

      The NJ Booze & Grub Graveyard
      Vanillamore

      June 13, 2020

  • Randomness
    • Travel Reviews
    • Video Game Reviews
    • Product Reviews
    • Odd Finds
    • Diary