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NAYA – Midtown West

by mr. hipster March 3, 2023
March 3, 2023
NAYA - Midtown West
76
NAYA - Midtown West
Neighborhood: Midtown West
Cuisines: Lebanese / Middle Eastern

I guess everything is Chipotle now. Though in the case of Naya, it’s the Chipotle version of their fancier, sit-down restaurant Naya Mezze & Grill. But conceptually it’s a straight build-a-bowl joint, only instead of adobo chicken and salsa, you get shawarma and hummus. I think this is what the industry has deemed “fast-casual,” but to me it’s just become the Chipotle model. A model that very much fits the busy life of Manhattan office workers sick of eating boring salads and half-assed sandwiches from grab-and-go places like Pret.

And, yes, I realize this isn’t going to be as calorie friendly as that no-dressing, kale salad from your chopped salad joint of choice, but it is ultimately soooo much more satisfying of a visit. Granted, Naya is only one in a number of fast-casual, fill-a-bowl Mediterranean/Middle Eastern chains of its ilk — Dill & Parsley and The Hummus & Pita Co. among them — but this is the only one that I’m aware of that has a “parent” restaurant as its anchor. Like an actual adult establishment where they serve high-class Lebanese food to actual people wearing actual pants and shoes that one would wear for a lunch or dinner on the town. And I suppose in that, Naya has some gourmet cache that these other chains don’t. Like all of their food was crafted by an real chef in a honest-to-goodness restaurant before being kind of mass produced for bowl distribution to the working flotsam and jetsam. And they must be doing something right, because as of this review they have eleven locations, with several more opening soon, in Manhattan alone. That’s a lot of hummus.

The question I have is if the market can support that much baba ghannouj (their spelling of the traditional eggplant and tahini dip)? It feels to me — and this is based on absolutely nothing but my sleep-addled brain — that they’re over-expanding. They have 20 locations listed on their site, most of which are in NYC bouroughs. And, yes, people like the convenience of being able to walk in, order a bowl consisting of a base, a protein and a topping and be on their way. But, unlike the aforementioned salad establishments, there is no way you’re doing this more than once a week. I absolutely love this type of Americanized Middle Eastern food. I’d eat chicken over rice with white sauce from a cart every day if I could. But I’d be 400 pounds and probably drop dead of a heart attack on Sixth Ave. just for lack of veggies before I made it into my second month. I can’t even really see a lot of folks hitting this place up — regardless of the convenience and quality — more than once every couple of weeks. Whereas they would eat their dumb plastic orange bowl of greens every single day without a second thought. It just seems like an odd business plan to me is all.

And now that I’m done concern trolling a restaurant about whose finances I know absolutely nothing, I’ll get to the food. It’s decent. For a place scooping it from a metal warming tray into a cardboard bowl. Can I say it’s authentic? Well, like any scoop-and-scoot place, we lose a bit of that just based on the restaurant’s time with and time invested in their product. The care put into it has to be less just to keep profits at a certain margin. But, of course, the consumer’s expectations also have to be at a certain level to make that convenience trade worthwhile. Odds are they’re gulping the grub at their desk in record time before a meeting, or eating it in stages throughout a few hours while they run back and forth to those same meetings. Or like seemingly half the city, sitting in NJ working from home. Which, again, goes to my questioning their business plan of expanding so greatly while half the working human population normally in NYC during the week is in Westchester or Long Island eating PB&J sandwiches left over from their kids’ lunchboxes. But I digress.

Ultimately, Naya is a great choice if you want a break from the usual salad and sandwich rut. Is it better or even differentiated enough from the few other Middle Eastern fast-casual joints in the city? I mean, not really. Despite its higher-end pedigree. Is it superior to eating from a cart? Well, it certainly feels a bit healthier. And the chicken a bit more… premium. And is less likely to be infested with whatever things might jump from those Midtown streets. But barely. I think the best thing here is that they don’t limit your toppings. You can load up on dips and spreads and pickled veggies to your heart’s content. There’s none of that four bucks extra for guac nonsense here. But, yeah, it’s a great choice if you want to hit it up once every couple of weeks. It’s filling, generally tasty and definitely satisfying (varying somewhat depending on your eating conditions). Will it stand the test of time? Only the great food service gods know that shiz. And they are fickle, fickle beings.


54 W 56th St. (bet 5th & 6th Ave.)
212/557-0007
eatnaya.com


LebaneseMiddle EasternMidtown WestOpen
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      Star 99: Gaman

      May 12, 2025

      The Music List
      The Grunge Diaspora

      August 15, 2024

      The Music List
      I Still Own a Lot of CDs

      June 13, 2024

      The Music List
      Top Listens 2023

      January 1, 2024

      The Music List
      In Defense of: OMC’s “How Bizarre”

      July 18, 2021

      The Music List
      Top 25 Influential Rock Albums

      May 1, 2020

      The Music List
      In Defense Of: Ruben Studdard’s “Sorry 2004”

      December 29, 2019

      Concert Reviews
      The Get Up Kids @ Starland Ballroom

      February 27, 2025

      Concert Reviews
      The Dirty Nil @ White Eagle Hall

      January 26, 2025

      Concert Reviews
      The Beths @ White Eagle Hall

      September 26, 2024

      Concert Reviews
      Pearl Jam @ MSG

      September 9, 2024

      Concert Reviews
      Cloud Nothings @ (Le) Poisson Rouge

      May 15, 2024

      Concert Reviews
      Band of Horses @ The Wellmont Theater

      February 13, 2024

  • Movies
    • Movie Reviews
      Mountainhead

      July 4, 2025

      Movie Reviews
      Fountain of Youth

      June 24, 2025

      Movie Reviews
      A Different Man

      June 10, 2025

      Movie Reviews
      Problemista

      May 22, 2025

      Movie Reviews
      Flipside

      May 4, 2025

      Movie Reviews
      The Gorge

      March 2, 2025

      Movie Reviews
      A Real Pain

      January 31, 2025

  • Books
    • Book Reviews
      Trust

      June 19, 2025

      Book Reviews
      Razorblade Tears

      May 24, 2025

      Book Reviews
      The Plot

      March 14, 2025

      Book Reviews
      Maximum Bob

      February 17, 2025

      Book Reviews
      The Sympathizer

      January 6, 2025

      Book Reviews
      The Zone of Interest

      July 12, 2024

      Book Reviews
      Klara and the Sun

      April 13, 2024

  • Podcasts
    • Podcast Reviews
      The Wedding Scammer

      March 1, 2025

      Podcast Reviews
      Search Engine

      November 27, 2024

      Podcast Reviews
      Hysterical

      August 30, 2024

      Podcast Reviews
      60 Songs That Explain the ’90s

      March 31, 2024

      Podcast Reviews
      Otherworld

      February 29, 2024

      Podcast Reviews
      Behind the Bastards

      February 13, 2024

      Podcast Reviews
      Time Crisis

      January 26, 2024

  • Booze & Grub
    • Booze & Grub ReviewsBooze & Grub: NYCBooze & Grub: NJThe NYC Booze & Grub GraveyardThe NJ Booze & Grub Graveyard
      Booze & Grub Reviews
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews
      Oso Felipe

      June 6, 2025

      Booze & Grub Reviews
      Mambo Cuban Restaurant & Lounge Harrison

      May 23, 2025

      Booze & Grub Reviews: NYC
      CAVA – 350 Hudson

      June 19, 2025

      Booze & Grub Reviews: NYC
      Westville Hudson

      April 25, 2025

      Booze & Grub Reviews: NYC
      Five Guys – Midtown West

      January 25, 2025

      Booze & Grub Reviews: NYC
      Jaz Indian Cuisine

      December 23, 2024

      Booze & Grub Reviews: NYC
      Just Salad – Hudson Square

      November 13, 2024

      Booze & Grub Reviews: NYC
      Quality Pizza Co. Midtown

      September 10, 2024

      Booze & Grub Reviews: NJ
      Seoul Bistro

      July 4, 2025

      Booze & Grub Reviews: NJ
      Ralph’s Pizzeria and Italian Restaurant

      June 27, 2025

      Booze & Grub Reviews: NJ
      Rooster’s Nashville Hot Chicken

      June 18, 2025

      Booze & Grub Reviews: NJ
      Oso Felipe

      June 6, 2025

      Booze & Grub Reviews: NJ
      Mambo Cuban Restaurant & Lounge Harrison

      May 23, 2025

      Booze & Grub Reviews: NJ
      SGD Dubu So Gong Dong Tofu & BBQ…

      May 9, 2025

      The NYC Booze & Grub Graveyard
      NYC Booze & Grub Graveyard: Gone Before Their…

      August 9, 2022

      The NYC Booze & Grub Graveyard
      The Press Box Restaurant & Pub

      August 3, 2021

      The NYC Booze & Grub Graveyard
      Natureworks – Midtown

      May 6, 2021

      The NYC Booze & Grub Graveyard
      The National Bar & Dining Rooms

      April 10, 2021

      The NYC Booze & Grub Graveyard
      Hillstone – Midtown

      March 5, 2021

      The NYC Booze & Grub Graveyard
      Connolly’s Pub & Restaurant – 5th Ave.

      February 12, 2021

      The NJ Booze & Grub Graveyard
      NJ Booze & Grub Graveyard: Gone Before Their…

      July 21, 2024

      The NJ Booze & Grub Graveyard
      Scala del Nonna

      February 15, 2023

      The NJ Booze & Grub Graveyard
      Diesel & Duke – Montclair

      January 30, 2023

      The NJ Booze & Grub Graveyard
      Ruthie’s Bar-B-Q & Pizza

      September 14, 2021

      The NJ Booze & Grub Graveyard
      Junior’s Cheesesteaks & Shakes

      December 21, 2020

      The NJ Booze & Grub Graveyard
      Vanillamore

      June 13, 2020

  • Randomness
    • Travel Reviews
    • Video Game Reviews
    • Product Reviews
    • Odd Finds
    • Diary